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BAD 55045 Advertising And Promotion Management (3)
Advertising, public relations, and promotion are systematically examined in terms of planning, executing, and evaluating marketing programs.
Prerequisite: MKTG 35010.
BAD 55046 Industrial Sales Management (3)
Analysis from management's perspective of internal and external environments affecting the industrial sales manager's decisions.
Prerequisite: MKTG 35010.
BAD 55071 Purchasing Management (3)
Provides managerial approach to organization, planning, and execution of purchasing function. Embodies materials management systems and analytical tools utilized in making sound purchasing decisions.
Prerequisite: MKTG 35010.
BAD 55082 Retail Management (3)
Develops an understanding of the field of retailing. Presents information on how to enter the field of retailing and the key managerial decisions involved. The entrepreneurial approach is given emphasis.
Prerequisite: MKTG 35010.
BAD 65040/75040 Marketing Concepts (3)
Explains the various marketing principles and concepts with emphasis on the decisions of a marketing manager (product price, distribution, and promotion).
BAD 65050/75050 Modern Entrepreneurial Management (3)
Analysis and application of the key elements of both entrepreneurship (new business starts) and entrepreneurship in existing companies.
Prerequisite: Completion of M.B.A. core.
BAD 65051/75051 Marketing Management (3)
Analysis of marketing management at a level appropriate to students with limited background in the subject. Course encompasses lecture, discussion, problems, and cases.
Prerequisite: BAD 63037 and 63038; ECON 6/72021.
BAD 65053/75053 Promotion Management (3)
All elements of the promotional mix advertising, sales, promotion, publicity, public relations, and personal selling will be considered as part of an integrated communications strategy. Primary emphasis will be placed on advertising. A comprehensive set of analytical frameworks will be developed covering a range of topics from the firm's marketing strategy to the message strategy embodied in a single advertisement. These analytic frameworks will be applied to a series of case studies throughout the course.
BAD 65054/75054 International Marketing (3)
This course focuses on the types of marketing decisions facing the international marketing manager or vice president in the multinational firm.
Prerequisite: BAD 65051.
BAD 65057/75057 Marketing Research (3)
Examination of the marketing research process as applied to decision making. Course focuses on steps in research process and application of techniques.
Prerequisite: BAD 65051.
BAD 65060/75060 Marketing Strategy And Planning (3)
Focuses on integration of marketing planning into the strategic planning process. Deals mostly with marketing strategy at the level of senior management rather than operations.
Prerequisite: BAD 65051.
BAD 65063/75063 Analytical Methods In Marketing Research (3)
Application of statistical techniques in marketing research.
Prerequisite: BAD 6/74003 and 6/75051.
BAD 65064/75064 Buyer Behavior (3)
An analysis of the concepts of buyer/consumer behavior, focusing on the behavioral sciences theories underlying marketing models and their application to marketing strategies.
Prerequisite: BAD 6/75051.
BAD 65066/75066 Marketing Theory (3)
Examination of the evolution of marketing thought and philosophy of science concepts as the foundations for evaluating theoretical constructs in marketing.
Prerequisite: 6/75051.
BAD 65068/75068 Marketing Strategy And Planning For Nonprofit Organizations (3)
Focuses on the development and implementation of marketing plans in the private and public nonprofit organizations.
Prerequisite: BAD 6/75051.
BAD 85097 Seimnar In Marketing (3)
Investigation of selected topics in marketing.
BAD 85098 Research In Marketing (3)
Designed to assist students in developing dissertation topics or to provide an opportunity to study material or topic not covered elsewhere in the program.