| MKTG25010 MARKETING |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| FUNCTIONS, INSTITUTIONS, AND BASIC PROBLEMS
IN MARKETING GOODS AND SERVICES FROM VIEWPOINT OF MANAGER OF BUSINESS
FIRM OPERATING WITHIN SOCIAL, ECONOMICS AND LEGAL ENVIRONMENT.
PREREQUISITES: ECON 22060 AND 22061; ECON 22061 CAN BE TAKEN
CONCURRENTLY WITH MKTG 25010. |
| MKTG35015 SERVICE MARKETING |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE FOCUSES ON MARKETING A PRODUCT
THAT IS PRIMARILY SERVICE RATHER THAN MANUFACTURED GOOD. SERVICE
MARKETERS MUST ADDRESS A BROAD RANGE OF ISSUES, INCLUDING DESIGN OF THE
SERVICE PRODUCTION PROCESS, RECRUITMENT AND TRAINING OF SERVICE
PROVIDERS, RELATIONSHIP MARKETING FOR CUSTOMER RETENTION AND MANAGEMENT
OF SERVICE QUALITY. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG35025 SUPPLY CHAIN MANAGEMENT |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE COVERS THE STRUCTURE AND
MANAGEMENT OF DISTRIBUTION CHANNELS. IT INCLUDES SUCH TOPICS AS
INTERMEDIARIES AND THEIR ROLES, PUSH VS. PULL STRATEGIES, ETHICS AND
LEGAL ISSUES, CONFLICT MANAGEMENT THROUGH NEGOTIATION, LOGISTICS,
ECONOMIC VALUE, VERTICAL INTEGRATION AND STRATEGIC ALLIANCES.
PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG35035 CONSUMER BEHAVIOR |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE COVERS CONSUMER DECISION MAKING
PROCESSES AND PSYCHOLOGICAL, SOCIOLOGICAL, CULTURAL AND ECONOMIC
FACTORS INFLUENCING THEM. ANALYSIS OF MARKETING MIX STRATEGIES AND
POLICIES IN A BEHAVIORAL CONTEXT. PREREQUISITE: MKTG 25010; SEE NOTES 1
AND 2. |
| MKTG35050 MARKETING RESEARCH |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE FOCUSES ON THE COLLECTION AND
ANALYSIS OF NEW MARKETING DATA, BOTH FOR EXPLORATORY AND FOR
DECISION-MAKING PURPOSES. STUDENTS WORK INDIVIDUALLY AND IN TEAMS,
DEVELOPING AND COMMUNICATING RESPONSES TO MANAGERIAL QUESTIONS. -
PREREQUISITES: MKTG 25010; M&IS 24056 (MAY BE TAKEN CONCURRENTLY
WITH INSTRUCTOR PERMISSION); SEE NOTES 1 AND 2. |
| MKTG35055 INTERNET MARKETING |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE WILL GIVE STUDENTS AN
UNDERSTANDING OF THE WAYS IN WHICH THE INTERNET AND THE WORLD WIDE WEB
CAN BE INTEGRATED INTO THE MARKETING MIX. IN ADDITION, TOOLS OF
MARKETING WHICH ARE AVAILABLE VIA THE INTERNET WILL BE EXPLORED.
PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG40093 VT WKSP-MKTG |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
1 TO 6 |
| Class Level: |
U |
| SPECIAL TOPICS IN MARKETING. HOURS CREDIT DEPEND ON SCOPE OF PROJECT. S/U GRADED. PREREQUISITE: CONTROLLED; SEE NOTES 1 AND 2. |
| MKTG45045 ADV&PROMOTION MANAGEMENT |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE INCREASES STUDENTS'
UNDERSTANDING OF ADVERTISING CONCEPTS AS WELL AS STRUCTURE AND
FUNCTIONS OF DIFFERENT "PLAYERS" WITHIN THE INDUSTRY. IT INTEGRATES
MARKETING AND ADVERTISING THEORY WITH APPLICATION IN ADVERTISING
DECISION-MAKING. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45046 PERS SELLING & SALES MGMT |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE COVERS COMMUNICATION AND
SUCCESSFUL SELLING, BUILDING RELATIONSHIPS, ETHICS, THE BUYING PROCESS,
PROSPECTING, PLANNING AND MAKING SALES CALLS AND SALES MANAGEMENT.
PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45060 INTERNATIONAL MARKETING |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| EXAMINATION OF INTERNATIONAL MARKETING IN
TERMS OF EXPORTING AND IMPORTING. EMPHASIZES DIFFERENCES AMONG MARKETS
BECAUSE OF GEOGRAPHY, POLITICS, ECONOMICS, CULTURE, COMMERCIAL POLICY,
AND TRADE PRACTICES. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45071 BUSINESS MKTG & E-COMMERCE |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| THIS COURSE COVERS RELATIONSHIP BUILDING,
CUSTOMER ANALYSIS AND RETENTION, MARKET SEGMENTATION AND STRATEGY,
PURCHASING AND MATERIALS MANAGEMENT, NEW PRODUCT DEVELOPMENT AND
PRICING. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45082 RETAILING & WEB MERCH |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| SURVEY OF FIELD OF RETAILING, INCLUDING THE
IMPACT OF THE INTERNET. ANALYSIS OF DECISIONS NECESSARY FOR STORE
LOCATION, LAYOUT AND EQUIPMENT, AS WELL AS FOR BUYING AND MERCHANDISE
CONTROL. PROBLEMS DEALING WITH OPENING NEW FIRMS. F L PREREQUISITE:
MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45084 MKTG POLICY & STRATEGIES |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| CAPSTONE COURSE IN MARKETING DEALING WITH
MARKETING POLICIES AND STRATEGIES WITH EMPHASIS ON MANAGERIAL
DECISION-MAKING HARVARD CASE APPROACH. THIS COURSE MAY BE USED TO
SATISFY THE WRITING-INTENSIVE COURSE GRADUATION REQUIREMENT WITH
APPROVAL OF MAJOR DEPARTMENT. PREREQUISITES: SENIOR STANDING; MKTG
35035, 35050; SEE NOTES 1 AND 2. |
| MKTG45091 MARKETING SEMINAR |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| CURRENT TOPICS IN MARKETING. CERTAIN
SECTIONS OF THIS VARIABLE TOPIC SEMINAR MAY REQUIRE INSTRUCTOR
PERMISSION OR HAVE FURTHER PREREQUISITES. SEE CURRENT SCHEDULE OF
CLASSES. PREREQUISITES: MKTG 25010; SEE NOTES 1 AND 2; ADDITIONAL
PREREQUISITES MAY BE SPECIFIED IN CURRENT COURSE LISTING. |
| MKTG45096 INDIV INVEST IN MKTG |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| INDEPENDENT INVESTIGATION OF APPROPRIATE
PROBLEM UNDERTAKEN BY STUDENT MAJORING IN MARKETING.REQUIRES PERMISSION
OF INSTRUCTOR. G PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. |
| MKTG45292 MARKETING INTERNSHIP |
| College: | College of Business Administration |
| Dept: |
Marketing |
| Credits: |
3 |
| Class Level: |
U |
| PREPARATION OF RESEARCH REPORT CONCURRENT
WITH ON-THE-JOB EXPERIENCE WITH COOPERATING BUSINESS OR OTHER
ORGANIZATION. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. INSTRUCTOR
PERMISSION REQUIRED. |