Undergraduate Level Marketing Courses
MKTG25010 - MARKETING
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| FUNCTIONS, INSTITUTIONS, AND BASIC PROBLEMS IN MARKETING GOODS AND SERVICES FROM VIEWPOINT OF MANAGER OF BUSINESS FIRM OPERATING WITHIN SOCIAL, ECONOMICS AND LEGAL ENVIRONMENT. PREREQUISITES: ECON 22060 AND 22061; ECON 22061 CAN BE TAKEN CONCURRENTLY WITH MKTG 25010. | |
MKTG35015 - SERVICE MARKETING
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE FOCUSES ON MARKETING A PRODUCT THAT IS PRIMARILY SERVICE RATHER THAN MANUFACTURED GOOD. SERVICE MARKETERS MUST ADDRESS A BROAD RANGE OF ISSUES, INCLUDING DESIGN OF THE SERVICE PRODUCTION PROCESS, RECRUITMENT AND TRAINING OF SERVICE PROVIDERS, RELATIONSHIP MARKETING FOR CUSTOMER RETENTION AND MANAGEMENT OF SERVICE QUALITY. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG35035 - CONSUMER BEHAVIOR
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE COVERS CONSUMER DECISION MAKING PROCESSES AND PSYCHOLOGICAL, SOCIOLOGICAL, CULTURAL AND ECONOMIC FACTORS INFLUENCING THEM. ANALYSIS OF MARKETING MIX STRATEGIES AND POLICIES IN A BEHAVIORAL CONTEXT. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG35050 - MARKETING RESEARCH
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE FOCUSES ON THE COLLECTION AND ANALYSIS OF NEW MARKETING DATA, BOTH FOR EXPLORATORY AND FOR DECISION-MAKING PURPOSES. STUDENTS WORK INDIVIDUALLY AND IN TEAMS, DEVELOPING AND COMMUNICATING RESPONSES TO MANAGERIAL QUESTIONS. - PREREQUISITES: MKTG 25010; M&IS 24056 (MAY BE TAKEN CONCURRENTLY WITH INSTRUCTOR PERMISSION); SEE NOTES 1 AND 2. | |
MKTG35055 - INTERNET MARKETING
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE WILL GIVE STUDENTS AN UNDERSTANDING OF THE WAYS IN WHICH THE INTERNET AND THE WORLD WIDE WEB CAN BE INTEGRATED INTO THE MARKETING MIX. IN ADDITION, TOOLS OF MARKETING WHICH ARE AVAILABLE VIA THE INTERNET WILL BE EXPLORED. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG40093 - VT WKSP-MKTG
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 1 TO 6 |
| Class Level: | U |
| SPECIAL TOPICS IN MARKETING. HOURS CREDIT DEPEND ON SCOPE OF PROJECT. S/U GRADED. PREREQUISITE: CONTROLLED; SEE NOTES 1 AND 2. | |
MKTG45045 - ADV & PROMOTION MANAGEMENT
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE INCREASES STUDENTS' UNDERSTANDING OF ADVERTISING CONCEPTS AS WELL AS STRUCTURE AND FUNCTIONS OF DIFFERENT "PLAYERS" WITHIN THE INDUSTRY. IT INTEGRATES MARKETING AND ADVERTISING THEORY WITH APPLICATION IN ADVERTISING DECISION-MAKING. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG45046 - PERS SELLING & SALES MGMT
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| THIS COURSE COVERS COMMUNICATION AND SUCCESSFUL SELLING, BUILDING RELATIONSHIPS, ETHICS, THE BUYING PROCESS, PROSPECTING, PLANNING AND MAKING SALES CALLS AND SALES MANAGEMENT. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG45060 - INTERNATIONAL MARKETING
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| EXAMINATION OF INTERNATIONAL MARKETING IN TERMS OF EXPORTING AND IMPORTING. EMPHASIZES DIFFERENCES AMONG MARKETS BECAUSE OF GEOGRAPHY, POLITICS, ECONOMICS, CULTURE, COMMERCIAL POLICY, AND TRADE PRACTICES. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG45082 - RETAILING & WEB MERCH
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| SURVEY OF FIELD OF RETAILING, INCLUDING THE IMPACT OF THE INTERNET. ANALYSIS OF DECISIONS NECESSARY FOR STORE LOCATION, LAYOUT AND EQUIPMENT, AS WELL AS FOR BUYING AND MERCHANDISE CONTROL. PROBLEMS DEALING WITH OPENING NEW FIRMS. F L PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG45084 - MKTG POLICY & STRATEGIES
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| CAPSTONE COURSE IN MARKETING DEALING WITH MARKETING POLICIES AND STRATEGIES WITH EMPHASIS ON MANAGERIAL DECISION-MAKING HARVARD CASE APPROACH. THIS COURSE MAY BE USED TO SATISFY THE WRITING-INTENSIVE COURSE GRADUATION REQUIREMENT WITH APPROVAL OF MAJOR DEPARTMENT. PREREQUISITES: SENIOR STANDING; MKTG 35035, 35050; SEE NOTES 1 AND 2. | |
MKTG45091 - MARKETING SEMINAR
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| CURRENT TOPICS IN MARKETING. CERTAIN SECTIONS OF THIS VARIABLE TOPIC SEMINAR MAY REQUIRE INSTRUCTOR PERMISSION OR HAVE FURTHER PREREQUISITES. SEE CURRENT SCHEDULE OF CLASSES. PREREQUISITES: MKTG 25010; SEE NOTES 1 AND 2; ADDITIONAL PREREQUISITES MAY BE SPECIFIED IN CURRENT COURSE LISTING. | |
MKTG45096 - INDIV INVEST IN MKTG
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| INDEPENDENT INVESTIGATION OF APPROPRIATE PROBLEM UNDERTAKEN BY STUDENT MAJORING IN MARKETING.REQUIRES PERMISSION OF INSTRUCTOR. G PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. | |
MKTG45292 - MARKETING INTERNSHIP
| College: | College of Business Administration |
| Dept: | MKTG |
| Credits: | 3 |
| Class Level: | U |
| PREPARATION OF RESEARCH REPORT CONCURRENT WITH ON-THE-JOB EXPERIENCE WITH COOPERATING BUSINESS OR OTHER ORGANIZATION. PREREQUISITE: MKTG 25010; SEE NOTES 1 AND 2. INSTRUCTOR PERMISSION REQUIRED. | |
NOTE 1:
Registration in any 30000- or 40000-level marketing course is restricted to the following groups: 1. Officially declared advanced business administration majors and minors. 2. Officially declared nonbusiness majors with a minimum 60 semester hours completed and a minimum 2.00 cumulative grade point average. Registration priority is extended to those majors that specifically require 30000- and 40000-level marketing courses. 3. Officially declared premajors (with a minimum 60 semester hours completed and a minimum 2.25 cumulative grade point average) registering for advanced business courses.
NOTE 2:
Admission to all 30000- or 40000-level courses requires completion of all prerequisites and appropriate academic status.