College of Business Administration

Welcome

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The Department of Marketing and Entrepreneurship offers a variety of programs designed to meet your needs. With three majors and two minors, there are combinations to suit your interests whether you want to start your own business, work in a corporation or small business, go into sales, product development or brand management.

 

PAMELA GRIMM, PH.D.

Department Chair for Marketing and Entrepreneurship
pgrimm@kent.edu
(330) 672-1262

 

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LEARN MORE ABOUT Marketing and Entrepreneurship

Questions about Marketing and Entrepreneurship degrees, programs, education abroad, or careers? Let our experts answer your questions.


Why Marketing and Entrepreneurship?

Having a background in marketing or entrepreneurship gives you knowledge that makes a difference in today’s global marketplace offering a wide range of employment opportunities.

Career and Major Fact Sheet

Degrees

Entrepreneurship Major

The Entrepreneurship major curriculum is designed to provide you with the academic background and tools you will need to succeed in entrepreneurial corporations, small businesses or your own venture. The courses will focus on market and business opportunities, and you will engage in several hands-on experiential learning activities.

Program Details

Managerial Marketing Major

The Managerial Marketing major features small classes and a hands-on approach to learning how to function effectively in small firms. You will develop analytical, decision- making and communications skills used and valued in this field.

Program Details

Marketing Major

The Marketing major provides you with a general approach that can be applied to many areas of business. The program covers a wide array of topics in marketing including consumer behavior, research, personal selling and more, giving you a generalist’s perspective and working knowledge of the theory and practice marketing.

Program Details

Entrepreneurship Minor

The Entrepreneurship minor immerses you in the entrepreneurial process through coursework, entrepreneurial programs and exposure to entrepreneurs in the community. You will be prepared for the various aspects of starting a business, acquiring a business, corporate entrepreneurship and working for a small business. An entrepreneurship minor is also available for non-business majors.

Program Details

Marketing Minor

The Marketing minor helps you develop perspectives and skills necessary to understand consumer behavior, enabling you to provide consumer satisfaction in a highly competitive field of business marketing, in both profit and not-for-profit organizations.

Program Details

Professional Sales Certificate

The sales certificate is an excellent complement to most majors and opens your employment opportunities. You will walk away with the vital tools needed to become a successful sales professional in any business environment.

Ph.D. in Business Administration, Marketing Concentration

The Ph.D. in Business Administration with a concentration in Marketing provides you with research and teaching skills to join university marketing faculties in the United States or internationally. This is a four-year program that includes coursework, comprehensive examinations and a dissertation.

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Marketing and Entrepreneurship Scholarships

We offer 12 Marketing and Entrepreneurship-specific scholarships along with general College of Business Administration scholarships based on merit and financial need. Internship and education abroad scholarships are also available.

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Marketing and Entrepreneurship Internships

As an Entrepreneurship, Marketing or Managerial Marketing major, you may use an internship as a credit for your major. If you are a junior  in good standing, meet the minimum cumulative and major GPA requirements, you may be eligible to receive credit. Talk to your advisor or visit the College of Business Career Services Administration Office for more information.

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Student Organizations

American Marketing Association

The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide. The principal roles of this organization are to foster knowledge sharing; provide resources, education, career and professional development opportunities; and promote/support marketing practice and thought leadership.

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Collegiate Entrepreneurs' Organization

The Collegiate Entrepreneurs' Organization (CEO) is a student organization that fosters the development of entrepreneurial skills in its members. Meetings often include outside speakers who lead lectures, question-and-answer sessions and workshops to build students’ understanding of the entrepreneurial experience.

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Advisory Board

Each academic department has an Advisory Board that helps guide and develop the curriculum and programs. For more information, contact Department Chair Dr. Pam Grimm.

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Contact Us

Marketing and Entrepreneurship Office

Phone: (330) 672-2170
Fax: (330) 672-5006
534 Business Administration Building

Pamela Grimm, Ph.D., Marketing and Entrepreneurship Chair

(330) 672-1262
pgrimm@kent.edu

Mailing Address

College of Business Administration
P.O. Box 5190
Kent State University
Kent, OH 44242
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