McGraw Hill Higher Education Case Analysis Competition Semi-finalists

A team of undergraduate marketing majors and members of the Kent State AMA Collegiate Chapter entered the competition in December. The competition was a case analysis for McGraw Hill Higher Education, in which the students had to develop a marketing plan for McGraw Hill's e-portal and e-books. The competition had a record high number of entries this year, and competition was tough. Our team was named one of the semi-finalists, which means that we placed in the top 16 entries in the country. The team members will receive their semi-finalist award at the National AMA Collegiate Conference in New Orleans in April.

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