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Learn about the benefits of joining an AACSB Accredited School |
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| College
of Business Administration |
Department
of Marketing, |
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| Email:
marketing@bsa3.kent.edu |
P.O.
Box 5190 |
| Phone:
(330) 672-2170 |
Kent State University |
| Office:
Room 534, Business Administration Building |
Kent,
OH |
| *More
Contact Information* |
44242-0001
USA |
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Marketing is a broad field entailing a wide variety of tasks involving the
analysis, planning, implementation, and control of marketing programs (the
strategies and tactics used by businesses to sell products and services
to other businesses and people). The marketing curriculum at Kent State
University is designed to provide the student with a broad working knowledge
of the theory and practice of marketing management. Students majoring in
Marketing have employment opportunities in such fields as industrial and
consumer sales, product management, international marketing, marketing research,
and industrial purchasing, working with manufacturers, wholesalers, advertising
agencies, retail organizations, and research oriented firms. Recently there
has been an increased demand for marketing graduates from nonprofit organizations,
the health care industry, service firms, and the public sector. |
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Contact Us for information on KSU's marketing programs and degrees.
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